This e-commerce platform has an omnichannel shopping experience, powered by Friso CX Innovation. It creates a seamless journey for new users through multiple online touchpoints.

The Friso chatbot is available 24/7 to help mums find the products and solutions they need. Using AI and Natural Language Processing, it personalises relevant content and offers that evolve based on their motherhood stage, making it the ideal personal Friso assistant.

TrackEasy lets mums trace their tin’s journey from farm to store, including all quality checks along the way. All they had to do was scan a QR code at the bottom of a tin to get peace of mind and eliminate concerns about fraudulent products in the market.

A series of articles for mums by mums that covers her entire motherhood journey. These articles were divided into different categories and were delivered to audiences through a combination of relatable mum-influencers to create maximum impact, authenticity, and credibility.

A website that is curated and personalised for each mum’s needs, motherhood stage and baby’s age. They can choose the tools they want to interact with and pick the topics that are of interest to them.