Problem
During Chinese New Year, people go out of their way to feng shui their homes, offices and even wardrobes. But no one ever thinks to feng shui the one thing they spend the most time with: their phone.
Insight
Your phone is your real home. It’s where you spend hours, where your relationships live, and where your money moves. If feng shui is about harmonising the spaces you inhabit, then your screen deserves as much attention as your living room.
PHONE SHUI:
THE FASTEST WAY TO CHANGE YOUR LUCK THIS CHINESE NEW YEAR.
We created Phone Shui, a satirical digital geomancer that reimagined feng shui for the modern age. Instead of rearranging furniture, it rearranged your phone. Phone Shui generated custom wallpapers for each zodiac sign, offering:
A fortune outlook for the year ahead.
Personalised instructions on where to place your apps for balance, harmony, and prosperity.
A tongue-in-cheek but culturally resonant way to reset your digital space for the year.
WHEN FENG SHUI MEET FRONT PAGES
Phone Shui captured media attention from major creative and marketing outlets across Asia, generating a wave of enthusiastic coverage.
Branding in Asia cheekily dubbed it “your extremely unserious feng-shui-inspired guide to arranging your phone apps”, while Campaign Brief Asia praised its “satirical but thought‑provoking take on feng shui” that redefines mindfulness for the smartphone era.
Meanwhile, MARKETECH APAC highlighted how the campaign seamlessly brought traditional harmony into the mobile age with its personalised layout guide, and LBB Online reinforced the satirical genius behind “applying the traditional ideas of harmony and balance to a modern, digital world”.